Top 5 traits that golfers value most in an instructor (Based on Real Poll Data)

What makes a golfer choose you over the instructor down the road? It's not always what you'd expect.

We polled 3 active golf communities to find out what actually matters when golfers pick a coach. The results might surprise you—and could change how you market yourself.

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1. Testimonials and Social Proof (31%)

Golfers want proof before they invest. 31% ranked testimonials as the #1 factor when choosing an instructor.

Referrals are essentially word-of-mouth testimonials. Players told us that seeing tangible improvements—like a lower handicap or breaking a scoring milestone—made them confident enough to recommend their instructor to friends.

Here's the kicker: using customer testimonials regularly can generate approximately 62% more revenue.

• What to do: Collect specific success stories. "Helped me drop 5 strokes" is more compelling than "great instructor."

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2. Convenience and Location (18%)

18% of golfers listed location as a top consideration. One golfer put it bluntly: "I'd never drive 45 minutes for a lesson, but I'd sign up tomorrow if a good instructor was closer."

• What to do: Clearly list all your teaching locations. If you work at multiple venues or offer flexibility, highlight it in your marketing.

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3. Balancing Price with Value (15%)

Price came in third—not first. Golfers are willing to pay more if they understand what they're getting.

The takeaway? It's your job to communicate value. What's included? Technology? Video feedback? Extended time? Personal drills?

• Transparent Pricing: Break down what each package includes so clients understand the value.
• Customized Plans: Offer personalized instruction based on their goals—breaking 90, fixing a slice, improving short game.

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4. Playing Ability and Credentials (11% + 10%)

Playing ability and accomplishments ranked lowest—but don't dismiss them entirely. Some golfers still want to know their instructor can walk the walk.

The good news? You don't have to be the best player in town. Certifications and continued education matter more than tournament wins for most students.

• Highlight Credentials: PGA certifications, notable students, and recent training all build credibility.
• Show Growth: Award-winning pros told us: "Keep making time for personal development." Showcase recent courses or certifications.

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5. Communication Style

This one didn't have a poll number—but it came up constantly in comments.

Golfers want an instructor who listens. One player shared their frustration with a coach who insisted on completely overhauling their swing when they just wanted small tweaks.

• Active Listening: Not every student wants a rebuild. Some just want their game back on track. Ask about their goals first.
• Tailored Feedback: Explain why you're suggesting changes and how it benefits them long-term.

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The Bottom Line

Golfers prioritize trust (testimonials), convenience (location), and clear value (pricing transparency) when choosing an instructor.

Your playing credentials matter less than you might think. What matters most is showing proof that you help people improve—and making it easy for them to book with you.